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Kentucky Thoroughbred Association
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Privacy Policy

This notice discloses the privacy practices for www.kentuckybred.org (KTA). In this document, we address:

  • What personally identifiable information (PII) is collected from you through this website
  • How we use the data we collect on you
  • With whom we share any personally identifiable information
  • Why we choose to collect this personally identifiable information
  • What choices are available to you regarding the use of your data
  • The security procedures in place to protect your information
  • How you can correct any inaccuracies in this information
  • How we collect your information

How we collect your information

We collect information about our website visitors in a variety of ways. By visiting this website, you agree to our collection and use of your personal data as described below. If you do not agree with the terms set out below, please do not visit this website.

KTA collects, records, and analyzes information on visitors to our website.

Voluntary Data Collected

Much of this personally identifiable information comes from data you voluntarily supply to us when you fill out a form on this website. PII we collect through forms includes your name, company, and email address. If you provide social media details, KTA may retrieve publicly available information about you or your organization from social media.

Involuntary Data Collected

Additionally, this website collects your IP address and uses cookies. An IP Address is a unique string of numbers that identifies the computer you are using to access the internet. We use IP Address data only to maintain the security of our website and servers.

A cookie is a piece of data stored on your hard drive to help us improve your access to and your experience on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site.

Through cookies, we collect anonymous traffic data including browser information, device information, and language.

All of this involuntary data we collect is anonymized, and contains no PII. For example, we do not have the ability to find the IP address of a specific (named) website visitor.

How we use your information

We will use your information to respond to you regarding the reason you contacted us. Additionally, we may also use your information to serve you relevant advertisements for our services or content.

Additionally, we use traffic data to provide an overview of how people are accessing and using www.kentuckybred.org. It is not used for any additional purpose.

We never sell, rent, or share your information with any third party, except for third-party software we use to respond to you.

Persistent Cookies on our Website

We use the following cookie-based software on our website:

Google Analytics – we use Google Analytics and Google Tag Manager to understand how our site is used, so we can improve the user experience. User data is all anonymous. Read Google Analytics’ Privacy Position.

Facebook Pixel – we use the “Facebook Pixel” to help track the success of our marketing efforts on Facebook and Instagram. User data is all anonymous. Read Facebook’s Privacy Position.

Email Communications

Forms on this site include the option to opt-in to additional marketing emails from us. If you choose to opt-in, we may send you email communications in the future. These communications include, but are not limited to, educational material, promotional material, and notifications about changes to this privacy policy.

You may opt out of any future contact from us at any time by clicking an unsubscribe link in an email or calling us.
We use MailChimp to send marketing emails. Your name and email address are shared with MailChimp when you opt-in to receiving additional emails from KTA. Read MailChimp’s Privacy Position.

How we protect your information

KTA is committed to managing all data, including personally identifiable information, in accordance with all relevant laws and regulations, including Europe’s General Data Protection Regulation.

Retention and deletion

We do store this data both on our servers and as emails that are generated on form submissions. We will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws and regulation. We will periodically delete this data, if no longer needed.

Data breach policy

In the event of a data breach, we will notify you of the details of the event, including what personally identifiable information was exposed and when the breach occurred. In situations where it may not be practical to contact all impacted parties, KTA will take reasonable steps to publicize the statement (including publishing on the website). Read our policy here.

When we disclose your information

We may disclose personally identifiable information to any third party when disclosure is required by law, or desirable to permit us to exercise or preserve our legal rights or take action regarding potentially illegal activities or to protect the safety of any person.

In the event of a merger or acquisition, or any other transfer of data ownership, we will notify you of the change prior to the transfer of ownership.

Children

This website is not intended for children under the age of 18 and does not knowingly collect any personally identifiable information from children under the age of 18. If a parent or guardian believes that this website has collected the personally identifiable information of a child under the age of 18, please contact us.

Contacting us about your data

Please contact us for any relevant questions or concerns about user privacy, including:

  • Confirming exactly what personally identifiable information we have on record for you
  • Correcting incorrect personally identifiable information
  • Removing your personally identifiable information (erasure), with or without reason
  • Having a copy of your personally identifiable information sent to you

Links to other sites

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of other websites. We encourage you to be aware of when you leave our site and then read the privacy policy on each new website you visit.

When this privacy policy changes

We may change this privacy policy and our data collection and management practices. We reserve the right to update changes to this privacy notice and to our practices in collecting and handling personally identifiable information.
If we make material changes, we will post a notice at this website and indicate at the top of this statement when it was most recently updated.